We provide quality self-development and coaching tools delivered through state-of-the-art digital platform. A great deal of attention and care are given to each of our listed courses and tools to provide best value to our customers.

Our Vision

Become the pioneers in digital self-development and coaching tools to enable people across the globe unlock their potential.

Ali Khaled Alhashmi


An International Coach Federation (ICF) Professional Certified Coach (PCC), I have a wealth of corporate experience that I bring to my coaching. With more than 20 years as a senior top-level leader in Human Resources in renowned organizations and thousands of hours of client coaching under my belt, I am very well aware of what it takes to help people discover their true potential, overcome barriers and build a successful plan to achieve their goals. I also benefit from being a Board-Certified Coach (BCC) from the Center for Credentialing & Education (CCE) and a registered coach with the European Mentoring & Coaching Council (EMCC), so you know you’re in safe hands working with me. Read more…


What We Offer

We provide value-added self-development and coaching tools that are delivered through state-of-the-art digital platform to enable people unlock their true potential at affordable prices.

Our Values

We operate with strong core values to conduct with highest levels of integrity to serve the best interest of customers and stakeholders. Our core business values are as follows:

Customer Centricity

We are passionate about our customers and look for opportunities to delight them through our services and support.


We continue to innovate to improve our products and service quality standards by adopting state-of-the-art technologies and best practices.


We believe in creating life-changing products and tools that enable you to unlock your inner potential and bring a transformational change in your life.


Our business philosophy is ‘Our customer deserves best!’ and therefore we strive to delight our customers in every step by offering greater value with every interaction.


Our professional commitment to our valued customers:

Who We Are

We are a team of visionaries committed to enabling individuals and corporates alike to unlock their true potential by providing quality and meaningful self-development and coaching tools online.

Our Promise

We promise to consistently thrive to provide quality content and tools that would enable all our customers lead a better and healthier lifestyle through an accessible state-of-the-art digital platform.

Transform your life - Enhance your skills and competencies

Become a Premium Member and have access to a variety of exclusive high-quality content. As a premium member, you will be granted access to hundreds of top-quality products, online courses, audiobooks, PDFs, research articles, presentations and many more.

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Satisfaction Guaranteed

Your life is about to change!

Take a look at our comprehensive list of digital products ranging from audiobooks, courses, coaching tools, presentations and books that are designed for self- paced learning and development.